If you’re looking for Facebook Ads Manager guidance, you have landed on the right page. In this post, I will define the term, explain the difference between Ads Manager and Power editor, and highlight the important features. While I do all the talking, all I ask is for you to give me your undivided attention.
Here we go…
What Is Ads Manager?
Ads Manager, which you can access through your Business Manager account at facebook.com/ads/manager, is a dashboard within Business Manager where you can create ads and view, edit, and access performance reports for all your campaigns, ad sets, and ads. Additionally, you can view all of your payment history, make changes to your bids and budgets, export ad performance reports from the Reports tab, and pause or restart your ads at any time.
What Is the Difference Between Ads Manager and Power Editor?
In Business Manager, you can create ads using Ads Manager and Power Editor. Think of Power Editor as an evolved version of Ads Manager with better and more complex capabilities. Although both possess similar functions, Power Editor offers more in depth features. For example, while Ads Manager only has 10 objectives, Power Editor has 14.
Additionally, while you can create ads on both Ads Manager and Power Editor, each has its own primary function. If you want to look at your ads’ performance and data, to turn campaigns on and off, go to Ads Manager. If you want to create and edit Ads, go to Power Editor.
What Are the Important Features I Should Use in Ads Manager?
Below are 6 important features that make managing your campaigns faster and easier.
If you want to easily sift through specific campaigns or ads, you should use the Filters tool, a tab located on the upper right side of Ads Manager.
When you go to Ads Manager, you will immediately see a list of all the campaigns you have ever created, including campaigns that are no longer delivering, campaigns that are active, and campaigns that have ended, among many other types.
Filters shows you campaigns and ads that match the criteria you specified. If you want to view only the ads that are no longer delivering, you can do so by clicking “Not Delivering.”
You can also filter by multiple criteria. If you want to see campaigns that are pending review and that are inactive, you can do so by clicking “Pending Review” and “Inactive” on the drop down menu.
If no results appear, it’s because you have no campaigns that fit your criteria. If, for example, your filter “Inactive” brought no results, that’s because you don’t have inactive ads.
The breakdown feature on ads manager lets you break down data into specific parts. For example, if you want to know the age of your audience, you can break down data by age. If you want to know the gender of your audience, you can break down data by gender. As you can see, Breakdown functions similarly to Filters, except you use filters to find ads and ad campaigns while you use breakdown to find specific data on your ads and ad campaigns.
If you want to download data as a spreadsheet, you can do so by using the Export tool. Keep in mind that the data appearing on your screen will be the data you will export. For example, if you used the Breakdown feature to show data on your audience’s age, that data appearing on your screen will be the data you will download.
4. Account Numbers
Your account number is the number located right next to your account name.
You need your account number when requesting ad-account help from Facebook or when you’re working with a Facebook ad agency that needs access to your account.
The Search feature lets you search according to several criteria: campaign name, ad set name, ad name, and campaign ID, among many other criteria. You can see all of the selections on the image below.
If you want to track your ads’ performance, you can do so by using the Performance feature. You can choose specific performances you want to view such as delivery, engagement, video engagement, and app engagement, among many others.
Now that you’ve learned more about Ads Manager and its features, I encourage you to experiment with the important features listed in the article. Afterward, leave a comment detailing your experience. Was it difficult or easy to use? Did it prove helpful in managing your campaigns? Let me know!