5 Examples of Effective Facebook Ads

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If you’re a Facebook advertising agency or an entrepreneur creating and managing his or her own Facebook ads, you might wonder what makes a successful Facebook ad. As I’ve illustrated before, good ads contain well-written copy and quality images. But is that it? Are there more ways to create an ad that shines among many, that rises from mediocrity?

When creating an ad, try to include these four essential elements:

Value proposition: the benefits the ad offers
Social proof: proof that people are taking action because of this ad
Call-to-action: words or phrases that urge buyers to take action
Compelling images: high quality, relevant, surprising, or unique images

To show you what an effective ad looks like, I’ve provided five samples below that contain all or some of the four essential ad elements. First, let’s begin with…

NatureBox

This is an effective ad because it has…

Value Proposition:

NatureBox entices its potential buyers with the promise of free samples: “Try a free sample of five of our tastiest snacks.” Offering free products is a great move because buyers love free items. They are more likely to convert when an ad offers them good deals. With this value proposition, one thing comes to buyer’s minds: benefits, benefits, benefits.

Not only does NatureBox entice buyers with the prospect of free samples, but it also promises them healthy products: “Our snacks contain NO artificial colours, sweeteners, or flavours.” This product offers free and healthy food? Who can say no to this?

Call-to-Action

NatureBox also uses call-to-actions effectively. The word “Try” lets buyers know what they should do next: click the ad and place the order. Additionally, it also urges buyers to like the page, giving them a second option should they decide not to place the order.

Compelling Image

Not only is NatureBox’s image vibrant, colorful, crisp, and mouthwatering, but it also goes beyond aesthetics by simultaneously showing buyers its products. From the image alone, buyers know what NatureaBox has to offer: banana chips, popcorn, cookies, pretzels, and so much more.

Club W

This is an effective ad because it has…

Value Proposition

Club W offers its prospective buyers recommendations: “see our Easter win recommendations!” Although this offer is not as enticing as a free wine, for example, it still offers wine enthusiasts knowledge. If wine enthusiasts are exploring new wine brands and flavors, then this offer provides great value.

Call-to-Action

What does Club W want customers to do after reading this ad? Easy. It wants them to visit their blog as indicated by the imperatives “Head over” and “see.”

Compelling Image

This high-quality image combines the two main focus of the ad: Easter and wine. This creative combination, using easter eggs and rabbit ears to surround three bottles of wine, will surely cause buyers to stop mid scroll. Additionally, Club W expertly establishes its brand by including its logo on the image.

Social Proof

Although subtle and easily overlooked, the number of likes located on the bottom of the ad is an example of social proof. Club W shows that 25 people have liked the ad. This proof’s positive influence may urge buyers to believe that they should make the same action.

Tortuga Music Festival

This is an effective ad because it has…

Value Proposition

Tortuga Music Festival offers buyers the opportunity to meet Zac Brown Band and Kenny Chesney. Although this offer may not be as enticing as discounted tickets or a package deal, this proposition will attract Kenny Chesney and Zac Brown Band fans.Tortuga Music Festival also shows its value proposition through the image. As it illustrates, this huge event promises a festive time next to the glimmering blue ocean under the summer sun.

Call-to-Action
This ad’s call-to-action appears as a button on the top and bottom part of the ad. “Like” encourages people to like the ad and strengthen social proof while “Buy” urges people to purchase tickets.

Social Proof

Tortuga Music Festival’s compelling social proof shows over 4,000 likes, 300 comments, and 600 shares. This ad does not fail to impress.

Jasper’s Market

This is an effective ad because it has…

Value Proposition

Jasper’s Market offers buyers a discount of $10. While it could emphasize its offer of fresh, organic products on the text above the image, the photograph visually communicates this value proposition. It features vibrant, glowing vegetables, vegetables so aesthetically appealing that you can’t question its freshness.

Call-to-Action
With the words “spend” and “get,” Jasper’s Market clearly urges buyers to make a purchase. Additionally, the “Like Page” and “Get Offer” buttons further encourage buyers to engage with the ad.

Compelling Image

As previously stated, Jasper’s Market features an image that screams delicious and fresh. The vibrant colors, glowing vegetables, and mouth-watering varieties draw the audience’s eye.

Social Proof

Jasper Market also has compelling social proof with its 136 likes, 5,097 shares, and 4,905 saves. Buyers are obviously interested and pleased with this ad.

Rue La La

This is an effective ad because it has…

Call-to-Action

By using the words “Start shopping,” Rue la la urges its buyers to make a purchase. With this kind of CTA, buyers can expect the ad link to direct them to a product catalogue.

Compelling Image

Like NatureBox, Rue La La’s high-quality, vibrant image simultaneously pleases the eye with its aesthetics and gives buyers a sneak peek of what its product catalogue has to offer. From purses to mixers to gloves to watches, Rue La La offers a wide variety of holiday products.
Social Proof

To encourage buyers to take the same action, Rue La La features its 233 likes, 2 comments, and 2 shares.

I hope these five examples give you a good idea of what an effective ad looks like. When creating your own ad, remember to include value proposition, social proof, a compelling image, and a clear call-to-action.

Now that you know the elements effective ads possess, I encourage you to scroll through your news feed and analyze ads. See if you can point out its value proposition, social proof, compelling image, and clear CTA. Then decide, based on your analysis, whether or not it is an effective Facebook ad.

Sources:
Elements of a good ad: http://blog.hubspot.com/blog/tabid/6307/bid/33319/10-examples-of-facebook-ads-that-actually-work-and-why.aspx#sm.0001kcnrq1ak4efeu141z0xkek77p

Social proof:
http://blog.hubspot.com/marketing/social-psychology-lessons-in-marketing#sm.0001kcnrq1ak4efeu141z0xkek77p

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