How to Advertise on Instagram

0
379

If you’ve had experience with Facebook advertising, then Instagram advertising will feel a bit familiar to you. However, below is a treasure trove of helpful information for those wanting to learn more about Facebook advertising.

Who Can Advertise on Instagram?

Instagram advertising works similarly to Facebook advertising. In fact, Instagram advertisers create ads in Power Editor, the same dashboard Facebook advertising agencies use. To start your advertising campaign, you must have a Facebook Page and a Business Manager account. Only then will you be able to create Instagram ads.

Where Can I Make Instagram Ads?

In Power Editor, as you’re creating an ad, you will find a section on the left column called “Placements.” In this section, you can choose where you want to serve your ads. For example, you can serve your ads on the Facebook desktop and mobile news feeds, the right column, the audience network, and, finally, on Instagram. If you check the box for Instagram, your ad will appear on Instagram’s platform.

What Types of Instagram Ads Can I Make?

Three Instagram ad formats exist:

  • Photo Ads
  • Carousel Ads
  • Video Ads

These ads will appear in people’s Instagram feeds amongst images and videos shared by their friends, family and other Instagram accounts they follow.

Photo Ads

Photo Ads are the regular, most common Instagram ad you see. As the name indicates, it’s an ad featuring a single photo.

With photo ads, businesses can tell their story through beautiful imagery. Whether it’s inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas.

If you use a photo ad on Instagram, your image may appear in the square or landscape format depending on which format you chose when creating your ad.

Video Ads

Video ads are the second common Instagram ad that exists. This ad features a video rather than an image, as the name indicates. Videos for Instagram ads cannot be more than 60 seconds.

Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 60 seconds long and in landscape format.

If you use video creative in your Instagram ad, your video may appear in the square or landscape format depending on which format you chose when creating your ad.

Carousel Ads
Carousel ads are ads that feature up to five images and photos, which Instagram users can scroll through. Carousel ads are great for storytelling and featuring a product catalogue.

Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more.

If you use the carousel format as the creative for your Instagram ad, your Instagram ad will appear in the square format. People may click the arrows located on the left and right of the image to see additional images within the carousel format ad.

What Objectives Are Available on Instagram?

Objectives are your advertising goals. Depending on your objectives, certain ad features may or may not appear. Below are a list of objectives Instagram has to offer:

Clicks to Website
Send people to important sections of your website
Available Ad Formats: Photo, Video, Carousel

Website Conversions
Get people to take specific actions on your website
Available Ad Formats: Photo, Video, Carousel

Mobile App Installs
Get people to install your mobile app
Available Ad Formats: Photo, Video, Carousel

Mobile App Engagement
Get more activity on your mobile app
Available Ad Formats: Photo, Video, Carousel

Video Views
Tell a story using video
Available Ad Formats: Video

Reach and Frequency
Achieve predictable reach and greater control over message frequency
Available Ad Formats: Photo, Video, Carousel

Page Post Engagement
Get people to engage with your ad
Available Ad Formats: Photo, Video

Mass Awareness
Drive mass awareness to a broad audience with guaranteed impressions
Available Ad Formats: Photo, Video, Carousel
*Available through Insertion Order only. Contact your sales partner for availability

Local Awareness
You can reach people near your business and drive them into your store.
Available Ad Formats: Photo, Video, Carousel

For more information on Instagram advertising, visit business.instagram.com

LEAVE A REPLY