Twitter Ad Specs

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Plain Text Tweet

Tweet copy: 140 characters

note: each link reduces character count by 24 characters, leaving 116 characters for Tweet copy.

Website Card

Tweet copy: 116 characters are available (24 characters are used for images)

Website title length: 70 characters.

note: depending on device and app settings this description may truncate. limit description to 50 characters to ensure that truncation won’t occur across most devices (this isn’t guaranteed).

Image size: 800 x 320 pixels (max 3mb)

File types: PNG and JPEG are recommended. Twitter does not accept BMP or TIFF files.

Lead Generation Card

Tweet copy: 116 characters are available (24 characters are used for images)

Short description: 50 characters (only appears on desktop)

Post submit message: Text after lead is submitted, 100 characters

Image size: 800 x 200 pixels (max 3mb)

File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files.

Call to action options: Custom, 20 character limit

Basic App Card

Tweet copy: 116 characters are available (24 characters are used for images)

Custom icon image size: 144 x 144 pixels

File types: PNG and JPEG are recommended. Twitter does not accept BMP or TIFF files.

Title/price: Pulled from app store

Call to action options: Install (default if app is not installed), Open (default if app is installed), Play, Shop, Book, Connect and Order

Image App Card

Tweet copy: 116 characters are available (24 characters are used for images)

Image size: 800 x 320 pixels (max 3mb)

File types: PNG and JPEG are recommended. Twitter does not accept BMP or TIFF files.

Title/price: Pulled from app store

Call to action options: Install (default if app is not installed), Open (default if app is installed), Play, Shop, Book, Connect and Order

Promoted Video

Tweet copy: 140 characters

Title (under video): 70 characters

Description (under video): 200 characters

File type: MP4 or MOV

File size: Under 1GB strongly recommended for optimal performance.

Max time: 2 minutes and 20 seconds. (Ten minute access available for select accounts.)

Video codec recommendation: H264, Baseline, Main or High profile with a 4:2:0 color space

Frame rate recommendation: 29.97FPS or 30FPS. Higher is acceptable. If the available video has a lower frame rate don’t try to “upsample” it.

Video bitrate recommendation: 6,000 – 10,000k (recommended 6,000k) for 1080p. 5,000k – 8,000k (recommended 5,000k) for 720p)

Audio codec recommendation: AAC LC (low complexity)

Thumbnail
Supported file types: PNG or JPEG

Recommended aspect ratio: 16:9

Minimum size: 640 pixels by 360 pixels

Max size: 5mb

Single Image Tweets & GIFS

Note: When using the same image across desktop and mobile, stick to the mobile specs, which works across both desktop & mobile. Selecting desktop specifications may result in cropping on mobile.

Mobile

Tweet copy: 140 characters are available when composing Tweets using www.twitter.com or our native applications. Only 116 characters are available for Tweets composed using ads.twitter.com, as 24 characters are used for the image when composing Tweets in that workflow.

Image width/height: Minimum 600 X 335 pixels, although larger images (for example 1200 X 675) will be better optimized for when users click to expand images.
Aspect ratio: 16:9

Image file size: Max 15mb on twitter.com & 3mb on ads.twitter.com.

File types: PNG, JPEG, or GIF are recommended. Twitter does not accept BMP or TIFF files.

Desktop

Tweet copy: 140 characters are available when composing Tweets using www.twitter.com or our native applications. Only 116 characters are available for Tweets composed using ads.twitter.com, as 24 characters are used for the image when composing Tweets in that workflow.

Image width/height: Use a minimum width of 600 pixels, although larger images (for example 1200 pixel images) will be better optimized for when users click to expand images. Any height is acceptable, although if the height exceeds the width, Twitter will crop it to 1:1 (see aspect ratio details.)

Aspect ratio: Any aspect between 2:1 & 1:1 is acceptable. For example, 1200 X 600 (2:1), 1200 X 800 (3:2) or 1200 X 1200 (1:1). After 1:1 aspect ratio (for example, 1200 X 1400) Twitter will crop it to a 1:1 aspect ratio.

Image file size: Max 15mb on twitter.com & 3mb on ads.twitter.com.
File types: PNG, JPEG, or GIF are recommended. Twitter does not accept BMP or TIFF files.

Multi-image Tweets

Mobile
Tweet copy: 140 characters are available when composing Tweets using www.twitter.com or our native applications. Only 116 characters are available for Tweets composed using ads.twitter.com, as 24 characters are used for the image when composing Tweets in that workflow.

Image width/height: Minimum 600 X 335 pixels, although larger images (for example 1200 X 675) will be better optimized for when users click to expand images.

Aspect ratio: For two images, the images will be side by side, both at 7:8 aspect ratios. For three images, there will be one 7:8 aspect ratio image on the left, with two 4:7 aspect ratio images running up the right side of the image. For four images, there will be four 2:1 aspect ratio images in a grid.

Image file size: Max 3mb on twitter.com max 1048kb on ads.twitter.com.
File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files.

Desktop
Tweet copy: 140 characters are available when composing Tweets using www.twitter.com or our native applications. Only 116 characters are available for Tweets composed using ads.twitter.com, as 24 characters are used for the image when composing Tweets in that workflow.

Image width/height: We recommend a minimum of 600PX X 600PX images, although larger images (for example 1200 X 1200 pixel images) will be better optimized for when users click to expand images.

Aspect ratio: Multi image tweets will always be cropped to a square (1:1 aspect ratio). For two images, the images will be side by side horizontally. For three images, there will be one large square image on the left, with two square images running up the right side of the image. For four images, there will be one large square image on the left and three smaller square images along the side.

Image file size: Max 3mb on twitter.com max 1048kb on ads.twitter.com.
File types: PNG and JPEG are recommended. Twitter does not accept BMP or TIFF files.

Summary card with large image

Tweet copy: 116 characters are available (24 characters are used for images)

Title: Truncated at 70 characters

Description: Truncated at 200 characters

Image size: 280 x 150 pixels (minimum), 1mb max

File types: PNG, JPEG, or GIF are recommended. We do not accept BMP or TIFF files.

Aspect ratio: 2:1

Video app card

Tweet copy: 116 characters are available (24 characters are used for images)

See “Video” section above for detailed video creative specifications.

Vine

Max time: 6 seconds

Aspect ratio: 1:1

Caption length: 110 characters

Note: If you experience an issue attempting to upload an image to your Tweet or Creative, make sure to check if you have AdBlock installed. If you have AdBlock installed, disable the feature on the Ads platform and then attempt to upload the image again to see if that resolves the issue.

Conversational Ads

Tweet copy: 116 characters are available (24 characters are used for the Conversational Card)

Hashtag: 21 characters

Pre-populated user Tweet: 116 characters

Headline: 23 characters

Thank you text: 23 characters

Thank you URL (optional): 23 characters

Video (if used): same specifications mentioned in the “Promoted video” section.

Image Specs (if used): File size: 3 MB, Aspect ratio: 5:2, Image width / height: 800 X 320PX, File formats: JPEG, PNG, non-animated GIFs

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