If you’re in the marketing business and you need some helpful tools to help you manage and grow your business, then you should give Google a try. Why? Because there are currently 1.17 billion people visiting Google to search.
Here are the top five Google marketing tools you should be using.
1. Google My Business
If you want to get free advertising on Google, simply claim a Google My Business listing. Doing so will get your business featured in Google’s search results and Maps for local searches. For example, if you own a flower shop and someone Googles flower shops within your area, your business will appear in the search results. Also, unlike Google AdWords, although also a helpful tool, you won’t need to pay for a position in the local search results.
2. Google FeedBurner
To grow your reach, you should allow your audience to subscribe to your website content, a blog, for instance, using feeds. You can do this by starting a Google FeedBurner account with which your site visitors can subscribe to your content and receive regular updates via their web browsers, RSS readers, or email. Also, since subscribers are a harsh critic when it comes to the growth and reach of your business blogs, offering subscription options for your content is a fantastic idea.
3. Google Trends
If you want to nail those SEO searches, to perfect your keyword choice, and to choose the right wording for your article title, then you should definitely use Google Trends. With this nifty tool, you can discover trending topics, terms, keywords, news, content, and compare their level of popularity. You can also see how their popularity varies over times in different regions.
4. Google AdWords
If you want to give your organic efforts a higher rank in search, then you should use Google AdWords, Google’s pay-per-click (PPC) product. With Google AdWords, you can create ads that target specific keywords related to your business, and your ads appear above or to the right of organic search results on Google when people search for these keywords. How much your ads cost depends on the competitiveness of the keyword you’re targeting. However, keep in mind that you only pay if visitors actually click on your ad (hence, PPC).
Beware that AdWords can quickly become an expensive marketing tool, and unlike organic search, it offers quick wins rather than longer term, lasting, and free results. However, if you use AdWords cleverly, PPC can help you plan your organic search strategy. I suggest testing different keyword variations using PPC so you can quickly figure out which keywords will send you quality traffic. You can then use this knowledge to target your organic search engine optimization and content creation efforts.
5. Google Analytics
If you want to know how many of your website visitors are brand new or returning, how long people are spending on your site, and how high your bounce rate is, then you should use Google Analytics—it will give you all the answers. With Google Analytics, you can get smarter insights into your website traffic and understand how people are finding and navigating your site. And the best part? This is free.
Website analytics, however, is definitely not a replacement for marketing analytics. You will still need integrated marketing analytics software like to help you measure your entire marketing funnel and track your visitors all the way through to becoming leads and customers — the metrics marketers are ultimately measured by. Nonetheless, I recommend taking advantage of Google Analytics. No only is it helpful, but, like I said, it is also free to use.