Why should you market your business with Google, you ask? For starters, US internet users are conducting over 18 billion searches every month, using search engines such as Google, Bing, and Yahoo. Because these internet friendly engines are so frequently used, it proves to be a powerful marketing platform. Of the search engines the currently exist, Google takes the lead with over 66 percent of the market in the latest comScore ranking.
With this news, you should certainly start using Google. However, before you begin Google marketing, check out these top five Google marketing strategies to help you along the way.
1. Improve Search Engine Rank
Why should you strive to improve your search engine rank? Because a high Google search engine ranking brings your small business to the attention of prospective customers already looking for information in your field.
Here how you can optimize your search engine rank:
- Focus on incorporating important keywords into all of your website copy
- Update and add content frequently
- Revise your website structure with clear navigational links and programming languages
- Google can read link to related websites that link back to you
If you follow these tips, you can positively impact your Google search engine position.
2. Use Google AdWords
If you want to get that top sweet spot on Google’s search results, I recommended spending a bit of dough. You can purchase search results space with AdWords, which are paid advertising links that appear on search engine results pages, although not in the results themselves. Unfortunately, you would need to pay to appear on the search results when users search for certain terms. You pay per impression or user click. Prices, of course, vary depending on the popularity of search terms. Fortunately, small business with a meager budget can still manage a successful AdWords strategy by simply picking a few terms directly related to their business and running ads with information on discounts or special offers. When advertising on Google, keep in mind to keep your ad texts concise. Also, pick search terms that indicate a desire to buy rather than just curiosity about the product.
3. Find a Niche Advertising Channel
If you own a small business, I suggest finding a niche advertising channel. Google runs advertising channels on a variety of affiliated sites that agree to display its ads, from blogs to The New York Times articles, this network of sites allows Google advertisers to display their ads on pages with content relevant to their business. You can take advantage of this advertising network by finding the advertising channels that can help you find a good niche suitable for your advertising copy. To reduce costs, look for popular blogs from your local area as a cost-effective advertising space.
4. Get on the Map
Getting on Google’s Map is a great way to get your business discovered. Often, Google generates Google maps location along with the search results. For example, if someone was searching for local Chinese restaurants within the area, the results will often contain a map that provides directions to those restaurants. You can get on Google Maps by registering your business on Google Places. You should also use some keywords related to your local area in your website copy to make sure they are coming up on local listings.
5. Use Google Analytics
If you want to obtain useful information about your website activity, Google Analytics is the tool for you. With Google Analytics, you will gain knowledge on information such as the amount of website visitors you have, whether most of your visitors are returning or brand new, the amount of time people are spending on your site, and the percentage of your bounce rate. If you gain insights in the ins and outs of your website traffic, then you’ll be able to understand how people are finding and navigating your site. And the best part? This is free.