Because the digital marketing landscape constantly changes, Google designed The Digital Marketing Course to educate students and professors in the area of digital marketing.
Students who plan to complete the Digital Marketing Course will, afterward, have the ability to shape their strategy for the competition, use AdWords effectively, and pass the Google Partners AdWords Certification exams, a globally recognized certification from Google that showcases your knowledge of Adwords best practices and management. With certification from Google, you can prove to your future employers or clients your expertise.
To get AdWords certified, you must pass the AdWord Fundamental Exam and one of the following:
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
Before taking the test, you should first review all of Google’s modules.
The AdWords Fundamentals and campaign specific course packs each contain an exam preparation course and study guide to help ensure students are prepared for the certification exams, as well as supplemental materials that will help them set their campaigns up for success. Listed below are Google’s modules.
With online advertising you can target your ads to the type of customers you want and filter out those you don’t. When you advertise online with AdWords, you can use different targeting methods to reach potential customers when they’re searching for your products or services. The Adwords Fundamentals module helps you know the basics of AdWords and prepare for the AdWords Fundamentals exam.
The Search Advertising module helps students understand search advertising optimization best practices and prepare for the Search Advertising exam.
Knowing display advertising means you’ll know how to reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps. The Display Advertising module in this course covers the different types of display ads, their functions, as well as best practices for campaign management in preparation for the Display Advertising exam.
The Mobile Advertising module introduces students to the growing importance of mobile and mobile advertising, as well as prepare them for the Mobile Advertising exam. Students will learn about mobile campaign strategies, best practices and more.
Video is a great way to make a genuine connection with potential customers. This module explains the importance of video, review how video campaigns work and share video ad best practices in preparation for the Video Advertising exam.
Shopping campaigns put your product images, price, and business name right in front of people searching for what you sell on Google. The Shopping Advertising module covers the creation and management of your Google Merchant Center account, shopping campaign optimization and best practices in preparation for the Shopping Advertising exam.
This course will cover an overview of Google Analytics: its importance, its functions, and its tools.
Tools and Best Practices
Because successful campaigns require planning and preparation, you must know your tools and best practices. With this module, you can better understand your target audience and competitor landscape, as well as explore digital trends and keyword searches in your industry and understand campaign best practices.
Google My Business
Google My Business is only an optional course that focuses on the ins and outs of Google My Business, a resource with which you can claim or create a free business listing on Google. Though creating a Google My Business page is not a requirement of the Google Online Marketing Challenge, reviewing and sharing this information with your business partner can be very beneficial for further developing your client’s online presence. Once a business owner verifies ownership of the listing, changes can be made to business info that appears on Google Search and Maps, like phone numbers, hours of operation, and photos. This course will show you how to set it up and get the most out of it.